In pub, you need to carry until someone that is good do it. In IH I actually make him semi-carry. Reason? Stuff like vlad/mek/pipe/heart doesn't fit me. More dps you have, more strong the lifesteal will be, more the ennemies will die faster, more tankier you get, less your real carry will die. MKB/AC is the core late/mid game item. Then you decide your lifesteal (mom/Satanic/Vlad). Phase/Travel/Tread. Now we have 4 item. You choose, depending on otherside pick, the two last item. If you need to tank more, go for the Heart, if you need dommage, Rapier or Buriza. Immunity, BKB/Linken. Need bash, get abysal etc.
**Note** : You can always get armlet earlie game, nicely used, it make you even more 'invincible'.
Base on him for him are some DPS. Lifesteal. If you need it earlie, a vanguard can be useful (if much physical dommage).
Remember, when ult pop, use coil, run into creep, twr, force the oppenent to fight you.
